Helping you make more revenue with demand generation
CREATE MORE REVENUE FOR YOUR BUSINESS WITH DEMAND GENERATION
Consulting for Demand Gen, Event Tech, and LATAM
I help companies get more leads with our unique process for demand generation. I create demand by aligning sales and marketing teams around strategic programs, targeted campaigns, and in-person and virtual events. I have supported B2B companies across the Americas in Spanish, Portuguese and English.
Schedule a Zoom call to discuss your company's demand gen needs.
We worked as a team on events, social media, campaigns, and really anything that was thrown at us. Dan is highly adaptable, an encouraging leader, and a great person to have on your team! He is highly skilled at creating community.
Montana Currie, Senior Marketing Manager
ABOUT DAN HERON
Dan Heron, Sales and Marketing Consultant
I drive demand generation by working between sales and marketing teams on alignment and strategic campaigns. I am personable and diplomatic allowing me to connect with a diverse array of people and understand their needs. My career has consisted of over 10 years weaving between sales and marketing jobs in technology and higher education.
Areas of expertise:
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Marketing
Demand Generation
Event and Field Marketing
Account Based Marketing (ABM)
Digital Marketing
Community Engagement
Sales
Salesforce CRM
Sales Meeting Process
Account Management
Business Development (BDR/SDR)
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Technology
Event Technology
Marketing Technology (MarTech)
Virtual Events and Webinars
Marketo
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People
Project Management
Instruction and Training
Facilitation and Presenting
LATAM International Business
Multilingual (Spanish and Portuguese)
I have worked for both fast-paced startups and for large enterprises. I have a master's degree in education and several technical certificates. I speak Spanish and Portuguese fluently and have experience working internationally. When I'm not working, I'm spending time with my multicultural family or playing futbol soccer.
GROWTH PROGRAMS
Demand gen programs and events
we can work on together
EVENT TECH + MARKETING TECHNOLOGY INTEGRATION
Events are part of a larger strategy and need to make sure they are integrated and reporting ROI. I help you setup your event tech as part of your larger marketing technology stack.
LATAMÂ PROGRAMS
Looking to get expand business in Latin America? Create unique programs and partnerships in LATAM to adapt marketing strategy for local cultural context.
FIELD MARKETING ACTIVITY FOR TARGETED ACCOUNTS
There is a new era of business events. I help you strategize and plan unique in-person experiences for targeted stakeholders and accounts.
ONLINE COMMUNITY
I set up a community framework for your business to grow an online community to engage with prospects and future ambassadors for your products.
HAPPY LEADS
Example of a unique field marketing experience for targeted accounts
REVENUE DRIVEN RESULTS
Highlighted companies I have impacted
B2B SAAS TECH
Executed unique field marketing in-person event for target VIP stakeholders leading the creation of 12 partnership opportunities.
WORKFORCE DEVELOPMENT
Created new reoccurring source of revenue by forming a membership association. By leading the community, it led to 200% increase of sales of additional training programs.
MARKETING AGENCY
Managed LATAM accounts in Spanish and Portuguese resulting in increased customer retention and 35% increase on contract renewal value.
STARTUP
Generated a 40k/month sales pipeline, resulting in record profits and customer purchases for the company.
CONTACT DAN
Have a particular challenge you’re trying to deal with? Contact me today and see what I can do for you.